A new local brand from the Old Chang Kee Group, the new establishment looks set to whip up a storm with its unusual business and marketing strategies.Pie Kia is uniquely Singaporean, and proud of it. What is most special about this new brand is that we're completely unpretentious. More than offering great bite-sized food, Pie Kia is a symbol of our local culture.Pie Kia also boasts a range of unusual tastes and product names. A sample of pies to look out for include 'toa pie kia' (which translates into big pie boy) for extra-large pies, 'pie tan' (hard to earn) for pies on promotion, and 'pie seh' (shy) for special pies containing unique flavours like jackfruit and mango.