Singapore Directory Submit Link Latest Top Hits Sitemap

Articles & Tips

Your business site is not getting to first Page of Search Engines? No worries.

You will be surprised that I am saying things like that. Yes, it is better for you to have your site on page one when someone searches for something. That way, you will get more traffic. But althought you do get more traffic, but will these really convert? Will these visitors come and buy your product or your services?

Please understand that I am not saying that it isn't good for your business site to be on the first page of the search results for your important keywords. It is definitely extremely benefital. I am saying that if your site appears in page three or four, you really don't need to worry that much. Why? Because nowadays when internet savy people are searching for this or that product on the web, they will search quite intensively. Having your site appear on later pages of search results means that these group of visitors will still visit your site. And best of all, it means that there is more of a chance that these group will convert (buy your product/service) because they are more intent on getting the best deal. Having 50 interested visitors can be just as benefital as having 500 casual visitors, majority of whom may not have any interest in actually purchasing your product. So don't fret when your site isn't number one.

There are a lot of marketing hype on Search Engine Optimization (SEO) where they tell you that you are losing a huge percentage of visitors if your site is not displayed as the Number one result. Do you believe them? It is up to you, but how many people you know, when they are serious about something, only visit the first site that comes up in the search results? And it is these "serious" visitors which usually convert. Sure, the first result has more visibility and exposure, but it's the end results that count. The end result is whether that visitor purchase your product or service. So don't succumb to hype and marketing.

You only need to worry when your site appears on page ten or later for your keywords. This is when the searches become less relevant and these people less likely to click on your link. Worse, by the time they reach that page, they have become search-wary and link-blind and may not even notice your site. You will need to do more optimization on your sites to help improve your rankings. And always see beyond the hype.

SEO is the best way to drive traffic to your site. It is cost effective as well. I would also recommend even the beginner webmaster to use some form of basic SEO on their website. You can follow the above tips to help you get started on your webpage.

With all that being said, I need to tell you that SEO is seriously more an art than science. Even SEO experts don't have all the answers. Even engineers in the Search Engines don't have all the answers. So I think it is better to go slow and just start basic and if there is a problem with your rankings, find out why and correct it. It takes time to get good results from SEO. And please be patient.

- Basics in setting up an Internet presence.
- Choose the correct webhost
- Types of Advertising Options in Singapore
- Why getting listed on business (niche) directories will benefit your business