Lo Hong Ka was the brainchild of Mr. Lee Seng Siew, whose keen business sense told him that the bird's nest market in Hong Kong presented a huge opportunity. But ever the entrepreneur, Mr. Lee did not merely compete as just another trader. Indeed, he came up with the brilliant idea of the "bird's nest concentrate" - a product that was unheard of until then. Mr. Lee's rationale was that by coming up with a ready-to-eat bird's nest product, he could win over Hong Kong's customers by offering convenience, efficacy and affordability!