In the year 1989, Mr Ng Leng San, Ms Alice Loh and Ms Eva Tan started of as middlemen with a small shop in Chinatown\'s Peoples Park. Gradually, Iora was first established in Whitesands in the year 1998. During the same year in October, the second outlet was opened in Suntec City. In the following year, rapid success sees the opening of the third iora outlet in Wisma Atria and the fourth outlet in Hougang Mall in the year 2001.