Fuchsia Lane was established in 2007 by founder and designer Vivienne Lin. Fuchsia Lane started creating a niche in re-engineered tees by incorporating couture tailoring and fine laces, chiffons and silks into tees, which caught on the media´s attention.Vivienne graduated with a Bachelor of Arts (Industrial Design) from National University of Singapore. She studied 7 months in Milan, Italy at one of the oldest universities Politecnico di Milano where she was trained in fashion and retail. In 2008, Vivienne had her first fashion solo showcase "Fuchsia Lane´s In Love With Passion" with the generous support of Presenter On Cheong Jewellery again and The Shop by The Arts House as well as a slew of other sponsors.