dENiZEN™ was created by Levi Strauss & Co. as a global jeans brand for a new generation. 137 years after outfitting the American West with jeans that became the uniform of the pioneering spirit, Levi Strauss & Co. is outfitting the new global citizen for a bright future, supplying jeans and other essentials for an on-the-go, engaged life.dENiZEN™ means "inhabitant": living in a place, living on earth, just being. Denim is in the name, the heart of the brand. And dENiZEN™ has another great meaning too: the idea of someone who frequents a particular place, the idea of belonging to a community of friends and family.dENiZEN™ takes this generation's motivated and forward-thinking mentality and combines it with Levi Strauss & Co.'s iconic jeans-making heritage to make quality jeans that are fit for everybody.