| Description: | From its early inception in 1990, Chuang Yi positioned itself as a company specialising in manga (Japanese comic book) publication, a medium of expression generally disparaged by most Singaporeans then. The company's main objective was to expose the local populace to this storytelling art form, having recognised its popularity in a number of Asian countries like Japan, Hong Kong and Taiwan, and its potential to take off with equal fervour in a similar market such as Singapore. |