We love our dogs like family so we want to feed them with the same care as family. That's why BLUE™ is made with only the finest natural ingredients plus the active nutrients and antioxidants of our exclusive, cold-formed LifeSource® Bits.You’ll be surprised to know that many of the well-known pet food brands contain ingredients like chicken by-product meal or poultry by-product meal, corn, wheat, soy or artificial preservatives. When you compare dog food, we think you’ll find BLUE is a better choice—one that you can feel good about giving your beloved four-legged family member.