ASTALIFT has a meaningful origin to its name.ASTA in Japanese means “tomorrow” while LIFT refers to uplifting your inner emotions as beauty also comes from within.Created by FUJIFIM, ASTALIFT is an award-winning brand that offers carefully-researched skincare products with proven efficacy.FUJIFILM’s extensive knowledge in developing technologies for portraying beauty in photography, has allowed it to extend its expertise to create ASTALIFT, delivering advanced skincare products created to bring about radiant, youthful-looking skin from within.